Walmart delayed the July launch of its subscription service.
Business Insider reports that Walmart needs to debut soon to avoid missing out on holiday sales.
The 2020 holiday shopping season is most likely going to move entirely online.
Walmart+ has a clear chance to highlight its value to consumers.
Walmart was originally set to introduce its Walmart+ subscription service this spring.
It pushed the debut back to July due to the coronavirus pandemic, but its launch has now been postponed again.
The service is expected to compete with Amazon’s $119-a-year Prime subscription.
The service will offer free same-day delivery, discounts on fuel at Walmart gas stations, and early access to promotions for $98 annually.
