A new study by Beachbody, the world’s largest at-home fitness and nutrition company, reveals that 9 in 10 Americans who plan to return to the gym also plan to continue their at-home workouts. The CEO of Beachbody, Carl Daikeler says 90% of Americans find their at-home routines as effective, citing convenience, privacy and accessibility as key factors, noting they’ve seen 1.43 million on demand sign ups and a 79% increase in the number of workouts being streamed daily since the start of the pandemic. Daikeler believes this is in large part due to the fact that they not only provide all types of workout routines, but nutrition and meal planning as well. ‘People can get control of the most important aspects of their life,’ he says.
